Can a family farm turn into a full-blown theme park? The Valas made it happen. In this episode of The Way Up, Guy Raz visits Vala’s Pumpkin Patch in Nebraska to meet Tim and Kelsey Vala — the father-daughter duo behind one of the country’s most beloved fall destinations. From a single patch of farmland to 50+ attractions, 25 restaurants, and 1,400 seasonal employees, Vala’s is redefining what a family business can be. Subscribe for the full series. New episodes dropping soon. 0:00 Meet Tim & Kelsey Vala of Vala’s Pumpkin Patch 1:05 Starting a strawberry farm during a recession 2:29 The business case for pumpkins 5:51 Jan Vala joins the family business 6:30 Growing up on the Vala’s Nebraska farm 8:01 The genius behind a seasonal business model 10:49 Bringing the kids into the family business 11:51 Innovating the business through more offerings 14:16 Serving 20,000 people a day with Square 17:47 Becoming a fixture in the local community 20:19 The Vala’s Pumpkin Patch legacy #TheWayUp...