Your sales hiring problem is probably one of four things. When reps aren’t getting hired, it’s easy to blame the market or the candidates. Post another ad. Hope the next batch is better. But sales recruiting usually breaks down in one of four places: Volume: not enough candidates entering your pipeline. Process: no system to handle the volume when it shows up. Leadership time: no one investing the hours to work through it. The pitch: candidates don’t see why your opportunity beats every other offer. That last one is easy to overlook. A strong rep has to conclude that working for you is the best move for them and their family. Your comp plan, role structure, path into sales leadership, company story, and growth vision all have to make that case clearly enough that they rule out everyone else. Get all four right, and you can recruit as many reps as you need. This week, write down which of the four is your weakest link. Then try to explain, in two sentences, why a top rep should cho...