New Case Study: Google I/O For most of the year, the Shoreline Amphitheatre grounds are empty parking lots. In May, they hold @google I/O, where developers get a first look at the latest product announcements and work directly with the teams behind them. Sparks organized the grounds around four product villages: AI, Android, Google Cloud, and Google Chrome. Each village had its own session structure, demos on its porches, and Q&A stations. Most programs treat a site with no infrastructure as a problem to work around. But we turned a parking lot into a campus that held the full two-day program without sending a single guest off-site. #GoogleIO #ExperientialMarketing #GoogleEvents #ExperientialMarketingAgency