There's nothing I love more than a brand doing it RIGHT in women's sports. 🤑 After Grand Slam Track athletes failed to receive payouts for competition appearances, Cash App moved fast. Partnering with Grand Slam competitor ATHLOS, the all-women's pro track & field league founded by Alexis Ohanian, they changed the narrative: 💸 Immediate prize payouts for athletes the moment results were confirmed 🥇 $250k bonus to any athlete that broke a world record at Athlos NYC 👟 Authentic storytelling with Nike athlete and Athlos star, Tara Davis-Woodhall 🤝 A killer collab with Esther Wallace x Playa Society, who we already know is changing the game in women's sports merch (NEED this collab asap) From addressing real pain points in the sport, to supporting a Black, female-founder, I felt the intentionality behind every step. Money talks, and Cash App definitely did. #SportsBiz #CashApp #ATHLOS #Partnerships #TrackAndField #AlexisOhanian | killed it, Brett Estrella! 🔥 | Olivia Wi...