Tom Brady is helping fuel a record NFL season for Fox Sports on social. 📈🏈 Fox has generated 768M views, up 27% year over year. Brady-related content accounts for 77M views, up 76%, while “The Gronk & Jules Show” has added 18.5M views in its first four weeks. NFL editorial engagement is also pacing for a record, with average time spent up 91%. Fox plans to lean further into star crossovers featuring Brady, Rob Gronkowski, and Julian Edelman.