The partnership that changed the face of the paddock 💄 Back in 2024, charlottetilbury became the first female-founded beauty brand to sponsor an f1academy car. It wasn't just a logo on a livery, but a massive statement. By partnering with rodin.motorsport and supporting drivers like lolalovinfosse, Charlotte Tilbury proved that high-speed competition and the beauty ecosystem belong in the same space 💪 They activated their partnership in incredible ways. The team's car and race suits were wrapped in the brand’s signature night crimson and rose gold, featuring empowerment mantras right on the halo. They also introduced “Paddock Glam Stations”, bringing elite beauty teams to races like Miami to provide drivers with high-performance skincare prep to combat intense cockpit heat. Beyond the track, they merged the racing demographic with lifestyle audiences through exclusive duty-free retail activations in global travel hubs. By bringing beauty and lifestyle into the paddock, it showed ...