When I first started Fly By Jing, I didn’t just set out to create a chili crisp. It was my way of reclaiming culture, identity, and personal power through food. This is a story of where we began—and where we’re headed. It’s a story of diasporic identity, of breaking stereotypes, of flavor as a form of freedom. Today, six years into our journey, Fly By Jing is in thousands of kitchens around the world. We’ve sparked a conversation around modern Chinese food, and built a community that sees themselves reflected—in full color, and full flavor. Now we’re entering a new era. With our products in thousands more stores and in front of millions of new customers, we knew it was time to evolve—to meet people where they are. We’re ushering in this new era with a rebrand that’s bolder, clearer, and even more transparent. It’s designed to show—not tell—what we’ve always stood for: that bold flavors built with integrity, are here to stay. It’s not just a makeover. It’s a reflection of everything...