TWICE’S DAHYUN LEADS STAR-STUDDED GUEST LIST AT SU:M37° ‘NEW SECRET ESSENCE’ LAUNCH Premium South Korean skincare brand su:m37° has officially unveiled its revamped flagship line, the NEW Secret Essence, at an exclusive presentation held within Farez Hannam in Seoul. Centred around the theme BIO-BREATH™: SKIN TO LIFE, the exhibition showcased an upgraded formula boasting a 90% naturally fermented extract engineered to optimize respiratory vitality and clarity. The rollout attracted high-profile figures from across the domestic entertainment industry. Leading the arrivals was Dahyun of the global K-pop group TWICE, who serves as corporate ambassador and captured intense media attention with a clean, elegant aesthetic. Joining her on the photo wall were celebrated actors Lee Je-hoon and Hwang Min-hyun, alongside rising star Won Ji-an. These four celebrities highlighted a fresh intersection of bio-wellness science and modern beauty philosophy, marking a successful debut for the luxury ...