How is digital finance evolving across urban India? A new report highlights some interesting shifts in how people pay, borrow, and manage money. 💳
The *How Urban India Pays Report 2026* finds that 52% of users prefer a single app for payments, investments, insurance, and credit, reflecting demand for a more integrated financial experience.
Tier-2 cities are emerging as key markets, leading in BNPL usage at 60% and credit applications at 41%. Meanwhile, 23% of gig workers say digital loan apps would be their first choice during a cash crunch, even as actual digital credit adoption remains lower than awareness.
For businesses, digital payments are linked to reported efficiency or sales gains for 79.5% of respondents accepting them. However, settlement delays remain a concern, cited by 72.1% of businesses hesitant to adopt digital payments.
From everyday UPI transactions to financial services for gig workers and senior citizens, the findings highlight how digital finance is shaping c...
Suggested Credits
Tags, Events, and Projects