CaratLane has marked its 18th anniversary with a Guinness World Records achievement, bringing 467 people together for a simultaneous online cake-cutting event. 🎂
The milestone adds a unique moment to the jewellery brand’s anniversary celebrations, turning a traditional birthday ritual into a large-scale virtual gathering.
As a Tata product, CaratLane has built its presence in India’s jewellery market through its focus on accessible jewellery and online-led shopping experiences. The record-setting celebration marks another milestone in the brand’s journey, with employees and participants coming together to commemorate 18 years.
From cutting a cake to setting a world record, CaratLane took its anniversary celebrations beyond the usual format.
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