"This is the part of running a business that is not sexy," Lime CEO Wayne Ting says. When he joined the company, Lime was losing $3 for every $1 in revenue. Ting spent time in warehouses observing mechanics and figuring out where operations were breaking down. Those findings helped shape the software and hardware changes that followed. Editor at large Katie Roof speaks with Ting about the behind-the-scenes work of running Lime. #Lime #business #startups #operations #micromobility #leadership