Sydney Sweeney on a billboard in Times Square in her birthday suit and a tradwife milking a cow in a prairie-style dress have more in common than you might think. They both use a tactic we'll call "outrage then deny." First, they perform (very different) stereotypes of the ideal woman for lucrative attention: Sweeney the hot "pick me" girl, and tradwives like Ballerina Farm's Hannah Neeleman and Nara Smith, the pious mother and wife. Then, when it comes to responding to the inevitable backlash, they plead ignorance. Sweeney and tradwives "are two sides of the same publicity coin," Lawrence Rosenberg, a communications strategist and media trainer for business leaders and companies, told Business Insider. "Plausible deniability keeps the conversation going and allows them to maintain their brand," he said. Read more about the PR similarities between Sydney Sweeney and tradwives at the link in our bio. By Kim Schewitz (Credit: Getty Images) #SydneySweeney #tradwives #PRstrategy