The stars of YouTube supergroup Good Good could hardly contain their enthusiasm as they unveiled an expansive partnership with one of golf's best-known names: Callaway. "It's a dream of ours," one said, as another gushed it would be "super dope." That was 2023, and the reveal — which Good Good called its "biggest announcement yet" — felt like a sign of golf's new era. Three years later, Good Good's dream unraveled in nightmarish fashion over the course of two weeks. An ill-fated ad with Callaway caused the golf giant to cut ties and other key partnerships to evaporate. Good Good's CEO went nuclear on Callaway in a series of early-morning posts. Days later, he was out, along with a newly installed president, who arrived just as the ad was published and didn't stick around to try to clean up the mess. Read more about how a Callaway ad debacle cost Good Good its top two execs and a string of partners at the link in our bio. Story by Lucia Moses (Credit: Octavio Passos; Getty Images...