Netflix was a hype. YouTube a bunch of stupid cat videos. Said the broadcasting media Mad Men for 2 decades 🤯 Millions of eyeballs 👀 didn’t know their customers. 🤫 At C-level! Culture mindset and DNA: risk averse. Politicians and CFOs 🫣 Data driven innovation is a culture, not a department 🎙️🎬🎙️ So yes, I speak about my experiences in marketing media and digital. How we founded the IAB in 1997. How we struggled to build the largest media industry on the planet. Look at Joe Rogan, who just inked another $250M podcast deal. Independent media. MSM and big tech? Broke out trust by lying to us. AI will destroy the billable hours of more than half of the ad / media industry. Live sports? Future entertainment cities like Vegas? Nightlife? AI token bait? 3D printing? Check 80+ future predictions and 600+ FAQs already answered. Your question not there? Ask me anything. But be crystal clear and specific ❤️🎬 #martech #advertising #marketing #igorbeuker #media