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Bath City are delighted to announce that player Alex Fisher has been appointed Head of Business Development. He will lead the clubโs strategic partnerships across sponsorship, kit, merchandise and technology.
Andrew Stalbow, Executive Chair, Bath City Football Club, said: โWhen I first met Alex, he made it clear he wanted to help unlock Bath Cityโs potential. His interest in sports technology, AI and fan engagement, combined with his warmth, intelligence and knowledge of the game, makes him uniquely placed to lead our partnership strategy.
โAlex brings a rare breadth of experience: more than 470 professional appearances and 97 goals across 14 clubs, his work as a Venture Partner at the Players Fund, BBC radio commentary, and the PFAโs Football Business Management course.
โHeโll continue as part...
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