Allure Best of Beauty just turned 30 ❤️In celebrating this milestone, our content director Sophia Panych is revisiting the history of Best of Beauty. Back in 1996, naming a beauty product “the best” was a wild idea. Most “women’s magazines” didn’t dare declare one product better than its peers, but Allure founding editor in chief, Linda Wells, was determined to launch an awards that helped readers navigate the beauty aisles. Keep watching to hear just how Best of Beauty evolved over the last three decades, and tap the link in bio to read the full history. #AllureBestofBeauty #BestofBeauty