In this Billboard Cover Interview Fuerza Regida’s JOP opens up about Street Mob Records and why he signs artists he wants to be “bigger than me.” In this Billboard Cover Interview, Fuerza Regida breaks down the business, the vision, and the “2032” mindset behind their stadium-level era. JOP talks about balancing being the frontman of one of música mexicana’s biggest groups while also running Street Mob as an executive and how he switches between “artist mode” and “CEO mode.” He explains how Street Mob grew from a small team into a real label structure, what he looks for when signing new talent, and how he discovers artists online. Plus, the group talks tour highlights, the concept behind their time-travel show, and what “2032” means to Fuerza Regida as they keep leveling up. 00:00 Intro 00:56 NYC’s Vessel + “2032 vibe” 02:17 CEO mode vs artist mode 03:31 Street Mob roster: writers to solo artists 04:26 Building a real label structure (Gustavo López) 05:55 What JOP learned o...