How LoveAndMoney.Agency designed the identity and tiny typeface for Tame Impala’s synthesiser brand, Orchid. Telepathic.Instruments don’t just make musical hardware and synthesisers, they make idea machines. Co-founded by TameImpala’s Kevin Parker, the company’s biggest product to date is the Orchid, an easy to play mini synth, invented by Kevin over a decade ago as a personal songwriting tool, which features a proprietary chord logic system that separates chord type, voicing and root note into a tactile matrix. It’s beautifully designed – retro-futuristic, looking somewhere between a toy and something from our chunky analogue childhoods, even some of the Orchids are transparent, reminiscent of the iconic clear GameBoys. It’s a small piece of kit that’s capable of celestial sounds, so when this Pandora’s Box of musical potential needed a branding that felt like an extension of its beautiful simplicity, Telepathic Instruments went with design consultancy Love And Money. #ItsNiceThat