Horah.Inc lets its love for Pokémon and typography soar in identities for spiced rum, trading cards and book design Horah Inc is a multidisciplinary creative studio working across art direction, graphic design, 2D and 3D motion – from the organic and hands-on to the digital, experimentation is in the studio’s creative blood. Vintage aesthetics are a recurring influence through its graphic design work, prioritising the feeling of movement and a warmth of retro aesthetics – just take a look to its work for Mirchi, a British spiced rum brand. The inspiration behind the project came from the drink itself, warm, spicy, classical – utilising the language of bold shapes and colours inspired by the ingredients, Horah Inc intelligently puts the character of the rum at the heart of the brand through block-like printing, letting the drink spring free from the bottle along with its aroma through quaint pictograms. #ItsNiceThat