This is how AI should show up in sponsored content. Bradley Barcola joins @liverpoolfc. Supporters want to know everything about their new signing. So the Reds turned that curiosity into a @googlegemini-powered carousel covering his career, stats, playing style, and more. Even the creative mirrors Gemini, from the opening prompt to the bolded key facts. It’s a smart extension of Liverpool’s Google partnership, which began with @googlepixeluk in 2023 and expanded to Gemini this season. There’s plenty of precedent. Liverpool’s Pixel content has generated more than a billion video views, showing up in goal celebrations, title-winning selfies, and even transfer drama. For teams and brands experimenting with AI in sports sponsorship, build around something fans would actually use it for instead of forcing AI into the content. What’s the best use of AI you’ve seen in sports content? #sportsmarketing #sportsbusiness #contentstrategy #premierleague #ynwa