@zipsfb “Offensive Coordinator of the Game” might be the best season-ticket promotion in college football this year. The core offer is genuinely hard to replicate: an experience fans can’t simply buy. And after 23M views, Akron has continued finding ways to extend the story well beyond the original post. If they keep building around that idea, this could become a much bigger part of the program’s brand. What could your favorite team offer that would actually make you buy season tickets? #sportsmarketing #sportsbusiness #collegefootball #contentstrategy #fanengagement