Upper Deck President Jason Masherah joins Mike and Doug Plagens at the 2026 National Sports Collectors Convention to discuss Michael Jordan’s future with Upper Deck, the state of the sports-card market and the rapid rise of hockey cards. Masherah explains how Upper Deck developed its new Michael Jordan Legacy Partnership, why Jordan signed 23 factory-sealed packs of 1986–87 Fleer Basketball and how the company works to protect the scarcity and authenticity of Jordan’s autographs. The conversation also covers the iconic 1989 Upper Deck Ken Griffey Jr. rookie card, NHL Debut Game Jersey cards, Young Guns, game-used memorabilia, rising wax prices and why hockey may be entering one of its biggest collecting eras ever. Topics include: • Michael Jordan’s expanded relationship with Upper Deck • The 23 signed 1986–87 Fleer Basketball packs • Protecting the Michael Jordan autograph market • The current sports-card and collectibles boom • Whether the hobby is becoming overheated • The legacy...