Genius play by Payless Shoes! My mentor @realjayabraham would call this a prime example of Akito marketing. Using the strengths of others as their weaknesses. Payless took the obsession of others to be the first to have and turned it on its head. It reminds me of the @llcoolj @Fubu @gap commercial from back in the days. Now how can you do this with your personal Brand or company in your own way? #thinkoutsidethebox #riseandgrind #powerofbroke #Blackfriday