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Football, fashion and music just linked up in the heart of Paris. We had exclusive backstage access to the 424 Spring/Summer 2027 show, with the best seats in the house as designer Guillermo Andrade unveiled a collection built at the intersection of performance and luxury. From front-row faces like Sacha Boey, Gunna and Tony Effe to runway hero pieces inspired by international football, the show teased the Under Armour x 424 capsule, reworking Under Armour’s sporting DNA through the unmistakable lens of 424. The show was also graced by fellow heavy-hitters from the music world, including South African artist Musa Keys and rapper Riles. Consider this your all-access pass to one of the most talked-about football-fashion link-ups of the summer. #fashionweek #underarmour #424 #paris #gunna

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