What’s your deeper reason for leading? In this insightful episode of Leading Up, Nick Craig, President of the Core Leadership Institute and author of Leading From Purpose, joins host Alan Todd to explore why a clear sense of purpose is the ultimate leadership advantage. 💬 They explore what purpose really means, how to find it through life’s defining moments, and why “map makers” will lead the future—not rule followers. Expect powerful stories, actionable reflection prompts, and a roadmap for leading with intention in an uncertain world. Timestamps 00:00 – Intro: Meet Nick Craig, Core Leadership Institute 01:00 – What purpose really means in leadership 03:00 – Discovering purpose through childhood and crucibles 05:00 – A refugee’s story: From flying kites to launching rockets 08:00 – Patterns that reveal your purpose 11:00 – Purpose as a leadership differentiator 14:00 – The map maker vs. the map follower 17:30 – Why Gen Z and Millennials must lead differently 20:00 – Little purpose ...