Can you turn lead into gold… at work? In this unforgettable episode of Leading Up, ad legend and behavioral psychology expert Rory Sutherland shares his mind-bending approach to solving business problems using the principles of perception, psychology, and recontextualization. 🧠 From the hidden genius of the Uber map to why most strategy fails, Rory challenges conventional wisdom and proves that reframing—not resources—is often the missing ingredient. Timestamps 00:00 – Intro to Rory Sutherland & “Alchemy” 01:00 – Why we miss magical ideas in business 03:00 – Looking through the other end of the telescope 05:00 – Uber map & the magic of reducing uncertainty 07:00 – Reframing: the pilot, the bus, and perception 09:00 – Turning weaknesses into strengths 11:00 – The “law of one context” & solving impossible problems 13:00 – Why most innovation is stifled by pseudo-science 15:00 – The power of anecdote and human stories 17:00 – Flexible work & value exchange: a missed opportunity? 20:00 ...