Can women really “bulk up” from protein or lifting weights? It’s one of the most persistent myths in fitness - and our Optimum Insiders are here to shut it down. Professors Stu Phillips (Leading Global Researcher in Muscle Health), Kirsty Elliott-Sale, (Global Leader in Female Physiology), and Dr. Eric Helms, (Leading Global Researcher in Strength & Physique Sports), join Olympic medallist Emily Campbell to break down the real science around female muscle growth, training, and protein. Inside the discussion: • Why women don’t bulk from protein - muscle growth comes from training • How men and women build muscle at similar relative rates • Why “pink protein” and gendered products are marketing, not science • The importance of consistent resistance training and quality recovery • How coaches and athletes can use data, not myths, to guide performance Women’s bodies are powerful, adaptable, and built for performance - not defined by hormones or hashtags. These are true science-based ins...