Driscoll's executives went to China 15 years ago with a goal of turning blueberries—a fruit few Chinese people then ate—into the country’s next big food trend. By 2020, it was cranking out thousands of tons of blueberries for Chinese supermarkets. Then came Chinese competition and IP theft. Host/Reporter: Jon Emont Producer: @laura.yanyi #china #driscolls #blueberries #fruit #farming #foodtrend #wallstreetjournal
Suggested Credits
Tags, Events, and Projects