Allbirds shot to fame with eco-friendly wool sneakers worn by Silicon Valley tech bros, Barack Obama and seemingly everyone else. But a series of missteps took the startup from a cultural symbol of cool to a standout example of a company that lost its way. Here’s what happened. 📷: Courtesy of On, Carolyn Fong for WSJ, Jutharat Pinyodoonyachet for WSJ #allbirds #sneakers #onsneakers #hokas #runningshoes #wsj #wallstreetjournal #thewallstreetjournal