Models, pop superstars and all-star athletes wear Alo Yoga’s sleek workout clothes. Exactly how it happened? It’s a business story, a marketing story, a pandemic story and a celebrity story all wrapped up in one. 📷: Getty Inages, Alo (2), Vegan/Backgrid, Shutterstock #aloyoga #alo #brandmarketing #genz #stylenews #wsj #thewallstreetjournal #wallstreetjournal