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1 skyscraper. 6 women. No permission. savethearctic.org Music: "Dissolve Me", generously supplied by Alt-J, supporters of the movement to save the Arctic. At 4:20 in the morning, 11 July 2013, six climbers began a 15 hour climb of Europe's tallest building, the Shard, to send a message to the headquarters of oil giant Shell. This behind-the-scenes film captures the months-long build-up to the climb and the first hair-raising moments when things didn't go to plan. The climb was live-streamed from the activists' helmet cameras in a ground-breaking digital campaign roll-out that represented a "new paradigm", according to leading PR advisor Solitaire Townsend. A live audio commentary overlaid the footage for the whole day -- with Greenpeace presenters interviewing experts and taking comments from as far away as New Zealand (Xena actress Lucy Lawless called in to the show). #Iceclimb trended globally on Twitter and at one point six of the top ten trending topics in the UK were abou...
https://youtube.com/watch?v=BNwX8LYT9aQ
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