McDonald’s remains the most valuable restaurant chain in the world, continuing to separate itself through its global scale and ability to balance value offerings with premium menu innovation as consumers stay price-sensitive.⁠ ⁠ That tension surfaced when CEO Chris Kempczinski’s Big Arch taste-test video went viral and drew backlash for feeling overly scripted, highlighting how closely customers are watching the brand’s push into higher-priced menu territory. ⁠ ⁠ (via comapniesmarketcap.com) #resturant #chains #most #valuable #corporations