McDonald’s remains the world’s most valuable restaurant chain, sitting $184.6 billion ahead of the next closest competitor, Chipotle.⁠ ⁠ The brand continues to lean on menu innovation and value-focused promotions to drive traffic, including the recent nationwide launch of its new ‘Big Arch’ burger.⁠ ⁠ With new product drops and aggressive value deals, McDonald’s is still setting the pace for the global restaurant industry.⁠ ⁠ (via @The New York Times) #most #valuable #restaurant #chains #mcdonalds