Official Nielsen data now shows Bad Bunny reached 128.2 million viewers, making it the fourth most-watched halftime performance ever, behind Kendrick Lamar (133.5M in 2025), Michael Jackson (133.4M in 1993), and Usher (129.3M in 2024). Early numbers leaked Monday from NBC were not official and overstated the audience.⁠ ⁠ The Telemundo broadcast averaged 3.3 million viewers and peaked at 4.8 million, the largest Spanish-language Super Bowl audience on record.⁠ ⁠ (via @billboard) #updated #numbers #halftime #badbunny #billboard