Last month at Adweek’s Social Media Week event, we caught up with creators and brand executives to discuss the elements of a successful partnership. When it comes to a successful brand partnership with creators, everyone agreed that authenticity is key. “You have to just be cool,” said actor and creator Boman Martinez-Reid. “You need to understand what the creator’s audience and community is like,” added fellow creator Youssef Hasweh. For more advice and examples of successful partnerships, watch the video above. #creators #creativity #socialmediaweek Subscribe to our channel! goo.gl/JpCqzs ↓↓ Leave a comment below ↓↓ Check out the original article here! adweek.com/creativity/advice-for-brands-working-with-creators-from-creators Check out our full video catalog: goo.gl/Ky9LT8 Follow us on: Twitter: goo.gl/U2sVPW Facebook: goo.gl/G5DRR1 Instagram: instagram.com/adweek TikTok: instagram.com/adweek Reddit: w...