Online shopping has made beauty more accessible than ever, but I don’t think that means the in-store experience matters any less. If anything, I think people are craving more from it now. There’s such an opportunity for brands and retailers to create spaces that feel more thoughtful, more expert, more inclusive and more enjoyable to spend time in. And I genuinely think some of the best ideas will come from listening more closely to the people who shop beauty, work on the shop floor and use these products every day. So I’d love to hear your take. What’s one thing that would genuinely improve your beauty shopping experience in-store? I think there’s a real conversation to be had here. #BeautyRetail #BeautyIndustry #BeautyExpert #MakeupArtist #BeautyShopping