Reaching the goal doesn’t always feel as good as you imagined it would. Arthur Brooks calls this the “arrival fallacy”, the belief that once we finally achieve the thing we’ve been chasing, lasting happiness will follow. But often, it’s the progress towards the goal that gives us the greatest sense of reward. 🏆 We’re wired to enjoy seeing ourselves make progress ⚖️ The scoreboard can feel more rewarding than reaching the finish line 🎯 Achievement feels good, but expecting it to create lasting happiness can leave us disappointed #goal #achievement #aspirwithemmagrede #connection #podcast