Gucci’s Primavera campaign is bringing together an A-list cast to celebrate the transformative power of love. Directed by Johan Renck and photographed by Michal Chelbin, the campaign explores rebirth, connection, and the magic of new love through a series of cinematic portraits and a short film starring Kate Moss. Featuring Xiao Zhan, Jin, NINGNING, Tom Brady, Alex Consani, EsDeeKid, Lee Young Ae, Shawn Mendes, Rico Nasty, and Tarzzan, the campaign brings together stars from music, film, fashion, and sport — all embodying Gucci’s evolving spirit under Demna. #Gucci #GucciPrimavera #Demna #KateMoss #ShawnMendes 📸 Gucci