YES, I FAILED! 📣 and I am incredibly proud of it. Because it was the biggest learning curve I’ve ever had in my entire life 📈 But I didn’t just fail with a startup I was even on TV with it (on shark tank) a few days before closing it down 🤯 so yeah.. that was tough and when I tell you it hurt.. that’s not even close to what I felt at the time.… Having to throw away thousands of products that I had spent months developing and refining felt like the worst failure in my life.. but it turned out to actually be a goldmine 💰 So here’s what happened: In 2020 my husband and I thought it was a great idea to start a vegan food brand the market was booming and investors were funding startups with millions of dollars My husband and I had been vegan for 3 years at that point and thought we knew the market pretty well. (❌ here’s strike number one already! Being a consumer doesn’t automatically make you a market expert) We tested our products with friends and family (❌ which is st...