Creative direction. Two week turnaround. 150+ creators. No problem. Ahead of the 2026 TikTok Creator Summit in LA, Hilton + Dentsu Creative US came to us with a challenge: rethink the creative approach for Hilton's on-site experience on a relatively tight timeline. Challenge accepted. The sprint began: ✅ Workshop the creative direction ✅ Finalize design ✅ Source products ✅ Build ✅ Staff ✅ Ship everything to LA ✅ Execute The result: an interactive Hilton experience where 150+ creators stopped by to connect with the brand and experience a little Hilton hospitality. Safe to say, we're proud of how this one came together. Check out a little BTS from our sprint. Huge shoutout to our partners at Hilton (Elliot, Elizabeth, Caroline, Jim, Erika, William, Maria, Carmen + Heather), Dentsu Creative (Sara, Maeghan, Gary, Genevieve, Shelley), and Regan, Alana, Bianca, AJ + Ethan on the Fresh Tape side for making it happen!