We're now in the "Prove it" era of social content. Creative content can't just be great...we need to see who actually made it, how they did it, and that it's real. Here are a few ways we're seeing this happen: 1) Brands are embracing creatives as an additional distribution channel. It's gone from "you're work-for-hire, therefore you shouldn't publish our work on your social channels to grow your own brand" to "feel free to publish the content after __ time, the more people that see this content the better." It's a win-win. Creatives build their personal brands and portfolios, while brands get additional distribution. Sometimes a creator's version of a post can reach more people than the original brand post, and that's finally being seen as not-a-bad-thing. 2) The intentional "BTS as a deliverable" from clients. With VFX/practical effects creators like Caleb Natale or Lawrence Becker, whether it's a timelapse or a video showing the capture from a different pre-edit angle, the BTS p...