Understanding how TikTok's algorithm drives traffic for short videos and livestreams is key to maximizing your content’s reach. In this video, we break down the differences in traffic algorithms for these two formats. Short videos rely on metrics like Watch Through Rate (WTR) and Forward Rate to increase engagement and visibility, while livestreams focus on direct commercial metrics such as Product Click Rate, Click-Through Rate, and GMV per Mille to drive sales and engagement. Learn how to tailor your content strategy to fit these algorithms and boost your visibility and sales on TikTok Shop. 📚 Watch the full lesson on TikTok Shop Academy: bit.ly/4k0Njlq #TikTokShop #Livestreams #ShortVideos #EcommerceTips #EngagementMetrics #SalesStrategy #CreatorContent