Ever wondered how Olivia Pope would respond to a scandal? Well that’s basically what I do for a living working in crisis comms. From my POV Zara’s blunder was 100% avoidable and their response lacks authenticity. According to Merriam-Webster the word of 2023 is “Authentic” and in today’s world, consumers are holding brands to a higher standard than ever before and the ones who fail to rise to the occasion are feeling it in their bottom line. #zara #marketingtips #publicrelations #crisiscommunication #prstrategy