A San Diego startup says it's made the world's first 100% biodegradable sneaker — and that most of the competition is greenwashing. But what does it mean to be "biodegradable"? And are biodegradable plastics really better for the planet? We tested six brands' claims and explore why it's so hard to make an environmentally friendly shoe. 00:00 - Intro 00:51 - What Is Biodegradation? 01:42 - The Challenge Of Making Biodegradable Shoes 02:49 - Manufacturing Biodegradable Sneakers 05:35 - Putting Biodegradation To The Test 07:14 - Biodegradation Testing Results 09:36 - Bio-based Vs. Biodegradable 10:05 - Which Shoes Are Really Bio-based? 11:08 - The Trouble With "Biodegradable" Marketing Labels 13:02 - Conventional Sneakers Create Microplastics 13:39 - Conclusion 14:17 - Credits ------------------------------------------------------ #sustainability #worldwidewaste #businessinsider MORE VIDEOS: Why Pantone Colors Are So Expensive youtube.com/watch?v=xnpyTNK4U9U How Truck D...