Canned sardines are a cultural icon in Portugal. The fish has such a long history that it even has its own festival. Family-owned Ramirez & Sons has kept the canning tradition alive for nearly 200 years. But it hasn’t been easy. The company has faced dropping fish stocks and a revolution. So how has Ramirez survived? We visit Portugal to find out.
EDITOR'S NOTE: A previous version of this video incorrectly stated Portugal had a Mediterranean coastline.
MORE BIG BUSINESS VIDEOS:
Soviets Banned Matzo, Now Ukraine Supplies The $110 Million American Market | Big Business
youtu.be/7pie6X2GG-s
Why We Kill So Many Houseplants, But Spend Billions On Them Anyway | Big Business
youtu.be/bNtxbb52eE0
Why Kombucha Makers Spend Millions to Make the Drink Less Boozy | Big Business
youtu.be/7o2dILl8Fhc
------------------------------------------------------
#Sardine #BigBusiness #BusinessInsider
Business Insider tells you all you need to know about business, finance, tech, ...