You've probably heard of Juul – a device so popular, it became a verb. The vaping giant quickly dominated the e-cigarette market, but instead of helping adults quit smoking, it got a new generation hooked. Now, Juul is at risk of being banned by the FDA and faces multi-million-dollar lawsuits for its role in fueling the youth vaping epidemic. So what does the future of e-cigarettes hold, and will Juul have a place in it? MORE RISE AND FALL VIDEOS: The Rise And Fall Of BlackBerry | Rise And Fall youtube.com/watch?v=j5JLWITs0yg Can Diamonds Made In A Lab Replace Natural Ones? | Rise And Fall youtube.com/watch?v=4lJDNgTE6mo Have Sneakers Killed Off Heels For Good? | Rise And Fall youtube.com/watch?v=cGdgFXSUKus ------------------------------------------------------ #Juul #RiseAndFall #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: businessinsider.com Subscrib...