Saffron can cost $3,000 a kilogram, making it the most expensive spice in the world. In Kashmir, growing saffron has been a part of the cultural identity for millennia. But what was once a booming crop for this region, has become a risk. Drought, floods, political conflict, fake saffron in the market, and a faltering government mission to help have left farmers struggling. The newest generations of farmers make a fraction of what their grandparents did off saffron. Many farmers now face a tough question: Do they continue farming the valuable spice? We go to the Indian-administered part of Kashmir to find out what caused this saffron crisis. MORE BIG BUSINESS VIDEOS: How 1.5 Million Aloe Vera Leaves Are Harvested A Week | Big Business youtube.com/watch?v=WbiNr_b7oZk Why The World’s Most Popular Banana May Go Extinct | Big Business youtube.com/watch?v=nhPEErJnErU How Over 2,000 Tons Of Gulal Are Produced in India For Holi | Big Business youtube.com/wa...