Pricing effect means using price as a signal for value or quality. Turns out, a higher price tag actually makes wine taste better — here's why. ------------------------------------------------------ #PricingEffect #CognitiveBehaviors Business Insider tells you all you need to know about business, finance, tech, retail, and more. Subscribe to our channel and visit us at: read.bi/7XqUHI BI on Facebook: read.bi/2xOcEcj BI on Instagram: read.bi/2Q2D29T BI on Twitter: read.bi/2xCnzGF -------------------------------------------------- Pricing Effect: Why A Higher Price Tag Makes Wine Taste Better | Why Are We All So Stupid?