Strong roots build the strongest trees. Zell am See in Austria has always been the heart of our company. It was here that Prof. F. A. Porsche founded Studio F. A. Porsche – a special place, where legendary products were born. The ‘50 Years of Porsche Design’ coffee table book, which was published for our 50th anniversary, takes us back to the early days of Porsche Design and sheds light on the genius who preferred to work quietly in the background. Visit the Porsche Design 50Y Microsite to find out more. #50YPorscheDesign #ItsAboutTime #PorscheDesign #ZellAmSee #StudioFAPorsche #Heritage #FerdinandAlexanderPorsche #Anniversary #CoffeeTableBook