Porsche Design is a luxury brand with a particular #focus on #functional, #timeless and #purist #design. All products of the brand are designed in the #PorscheDesignStudio in #ZellamSee, #Austria, and are characterized by a pure and clean design #aesthetic. An unmistakable signature look. Quintessentially, #iconic style. The brand Porsche Design was founded by Professor Ferdinand Alexander Porsche in #1972. As the designer of the iconic sports car, the Porsche 911, he enjoyed a reputation as a #functionalist. After leaving the Porsche car company as its head of design in 1972, he founded his own luxury brand: Porsche Design. “If you analyse the function of an object, its form often becomes obvious.” was the belief of his design work. Design must be functional and functionality must be translated into #visual aesthetics, without any reliance on gimmicks that have to be explained. The purism of “Porsche Design” demands authenticity and discards anything that is unnecessary or excessi...